The very beginning: Willem Van Landschoot started a business, in Maldegem, that supplied wool, fabrics and cord for wool mattress production.
During World War II, Willem was forced to shut down his activities. But he was not idle, and he soon made a name for himself. He already had knowledge about the raw materials, and his expertise on techniques and fillings grew steadily. In 1945, he started producing his own mattresses. The matrass factory was born!
Time for the second generation Simona, Willem's daughter, took over running the company with her husband, Etienne De Coninck. They expanded the wool mattress production, and the firm became a reference business in the sector.
William's grandsons, Simona and Etienne's two sons, took up the reins. Under Luc and Guy De Coninck's leadership, the woollen fillings gradually gave way to polyether mattresses. And shortly after that, they introduced the pocket spring.
To allow offering customers a complete concept and expanding the range to include slatted bases and box springs, the brothers took over the firm New Hermat in Beaumont, Wallonia. Twelve years later, in 2000, we totally rebuilt and renovated the New Hermat factory to meet the growing demand for the latest technical requirements.
The fourth generation joined the firm: Rowany and Dennis De Coninck, Luc's children, concentrated their efforts on the company.
Van Landschoot celebrated its 90th anniversary, and launched the "Tradition" collection, a respectful reference to the firm's early days.
Van Landschoot is a strong company that continues to be innovative and progressive. Currently, a number of investments are driving an extensive facelift on the head office and associated production halls, and that will ensure, once again, that Van Landschoot is one of the most modern producers in the sector.
This family company has guaranteed sleeping comfort for over 90 years, and it does not intend to change that anytime soon.